DENISE O'CONNELL
VIDEO. SOCIAL. PRINT. WEB.
Just briefly, I'm a Toronto-based senior professional in content marketing and television production. I have over 25 years of professional experience leading organizations' content strategies, and working in news, current affairs, lifestyle, reality, children's and documentary programming. In my extensive career, I have produced for almost every network and broadcaster in North America, including NBC, Discovery, CBC and CTV.
Browse around my site. I'm a highly creative, and detail-oriented senior professional who understands how to create impact with your content. Contact me to discuss your content strategy, whether video, social, print, or web.
Thanks for looking!
Denise O'Connell


VIDEO AND BROADCAST
Captivating Audiences

WEALTH PSYCHOLOGY:Â GOAL GRADIENT THEORY
TD Branded Content, 2019
Part 8 in a 10 part series about Behavioural Finance. Assistant Professor Avni Shah explains why we push harder as we get closer to accomplishing a goal, and how you can make it work for you when it comes to planning for retirement.

GREAT TRUCKIN' FOOD!
BellMedia 2016
Go behind the scenes with Me.N.U food truck's co-founder Allen Tan. Try not to let your mouths salivate too much as host Jason Nepomuceno helps make their signature Asian Fried Rice Balls, Smoking Peking Duck Poutine, and Roti Tacos.

YOUR RETIREMENT WORKOUT
TD Branded Content, 2017
Saving for retirement is not all that different than hitting the gym. And with the right help and motivation, you just may trim down your waist, while you bulk up your savings. Here are five steps to financial and physical fitness.

GE IN THE OIL SANDS
GE Branded Content, 2016
GE Canada describes their special SAG-D process and how it helps to sustainably remove oil from the Alberta Oil Sands.
RESUME
Most recent accomplishments and milestones
SR. MANAGER, EDITORIAL CONTENT, METROLINX
June 2022 - Present
Direct the editorial and content strategy for Metrolinx communications.
Headed up written and video communications for the organization.
MULTIMEDIA CONTENT PRODUCER, TD
June 2015 - June 2022
Create strategic editorial content that promotes TD's brand and expertise, and educates current and prospective clients on financial literacy and well-being. Produce content for broadcast, web and print
LIFESTYLE AND REALITY TV PRODUCER, VARIOUS
September 1995 - Present
Concieve, research, write, direct lifestyle, reality, current affairs, news, documentary, lifestyle and children's programming
For more information, feel free to contact Denise O'Connell.
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WRITING AND EDITING
Literary accomplishments
A RUN FOR YOUR MONEY: RAISING AN ELITE ATHLETE
MoneyTalk
When Junior scores a hatrick, everyone gets excited: Junior, the parents, teammates, the coach, and suddenly, visions of Junior in a major league uniform appears. But raising an elite athlete can be an expensive investment, and one that may not have any financial return. Here are some typical costs to raise an athlete, so you can decide whether to get the ball rolling.
NO GARDEN-VARIETY LANDSCAPING
Our Homes Magazine
It’s a chilly day and summer is long gone but Planit Green’s crew is hard at work putting the finishing touches on the grounds of a south Burlington home. The home’s mature lot once had huge trees, but now it’s a contemporary, open, relaxing retreat. Smooth, linear stone encases a beautiful, serene pool surrounded by covered patios and lush greenery.