STRATEGY AND STORYTELLING ON EVERY PLATFORM.
Denise is a Toronto-based senior-level producer and strategist in brand content, television and media. She has over 30 years of professional experience leading content strategies and teams for prominent brands like RBC, GE, The Ontario Government and TD Bank. She has also had a successful career producing and directing news, current affairs, lifestyle, reality, children's and documentary programming. Her extensive portfolio of content has been featured on almost every network and broadcaster in North America, including NBC, Discovery, CBC and CTV, as well as in major market print publications.
Denise is a highly creative and detail-oriented content strategist who understands how to create impact and tell your brand's story with content and lead creative teams to success.
VIDEO AND BROADCAST
WEALTH PSYCHOLOGY: GOAL GRADIENT THEORY
TD Branded Content, 2019
Part 8 in a 10 part series about Behavioural Finance. Assistant Professor Avni Shah explains why we push harder as we get closer to accomplishing a goal, and how you can make it work for you when it comes to planning for retirement.
GREAT TRUCKIN' FOOD!
Go behind the scenes with Me.N.U food truck's co-founder Allen Tan. Try not to drool on yourself as host Jason Nepomuceno helps make their signature Asian Fried Rice Balls, Smoking Peking Duck Poutine, and Roti Tacos.
YOUR RETIREMENT WORKOUT
TD Branded Content, 2017
Saving for retirement is not all that different than hitting the gym. And with the right help and motivation, you just may trim down your waist, while bulking up your savings. Here are five steps to financial and physical fitness.
GE IN THE OIL SANDS
GE Branded Content, 2016
GE Canada describes their special SAG-D process and how it helps to sustainably remove oil from the Alberta Oil Sands.
WRITING AND EDITING
A RUN FOR YOUR MONEY: RAISING AN ELITE ATHLETE
When Junior scores a hatrick, everyone gets excited: Junior, the parents, teammates, the coach, and suddenly, visions of Junior in a major league uniform appears. But raising an elite athlete can be an expensive investment, and one that may not have any financial return. Here are some typical costs to raise an athlete, so you can decide whether to get the ball rolling.
SINGLE PARENTING BY CHOICE
No one feels sorry for Stacey. She won't live in inner city poverty. She is not young and naïve. There will be no accidental pregnancy and there will be no breakup. Stacey is part of a new generation of Canadian single parents: the single parent by choice.
NO GARDEN-VARIETY LANDSCAPING
Our Homes Magazine
It’s a chilly day and summer is long gone but Planit Green’s crew is hard at work putting the finishing touches on the grounds of a south Burlington home. The home’s mature lot once had huge trees, but now it’s a contemporary, open, relaxing retreat. Smooth, linear stone encases a beautiful, serene pool surrounded by covered patios and lush greenery.
Most recent accomplishments and milestones
SR. MANAGER, CONTENT, RBC
August 2023 - Present
Direct content strategy for RBC's Personal Savings and Investing and Direct Investing.
SR. MANAGER, EDITORIAL CONTENT, METROLINX
June 2022 - August 2023
Direct the editorial and content strategy for Metrolinx communications.
Headed up written and video communications for the organization.
MULTIMEDIA CONTENT PRODUCER, TD
June 2015 - June 2022
Create strategic editorial content that promotes TD's brand and expertise, and educates current and prospective clients on financial literacy and well-being. Produce content for broadcast, web and print
LIFESTYLE AND REALITY TV PRODUCER, VARIOUS
September 1995 - Present
Concieve, research, write, direct lifestyle, reality, current affairs, news, documentary, lifestyle and children's programming
For more information, feel free to contact Denise O'Connell.